What exactly is SEO?
Before you know how can SEO help your business? let us understand what SEO is? SEO basically stands for Search Engine Optimization, also sometimes implemented as “search engine marketing” (SEM).
It is best applied to your website for search engines such as google/yahoo/bing so that when interested audience enter search terms relatable to your website, it will improve your website’s ranking in the search engine result pages.
Why use SEO???
Google is the most used and reputable search engine in today’s world and having a SEO expert investing time in your business and website will get your website towards the first page on google search results.
A well reputable SEO expert will take interest in your business and help you optimize your site in such a way so that your website attracts more traffic and your business gets better returns on your investment.
If SEO used effectively on your website, then it will put you ahead of your competitors but be very wise as there are some companies that guarantee first page ranking but they might take some shortcuts and use black-hat techniques which can have a negative effect on your sites ranking.
There are a few key strategies that can be implemented to drive SEO as listed below:
Responsive website – This will be taking the lead as majority of us now search online using smart phones, tablets & laptops and google recognizes this by giving priority to the websites in the search ranking which are responsive and mobile friendly. So, to have a website that is responsive will help you boost your business.
Content – While your website may be responsive it is also very important to have quality content that provides your customers and search engine crawl-bots with ease of navigation to gain valuable information. A well written content will get your website higher ranking and help you achieve your goal of getting on page one of google or any other search engine.
Keyword placement – To make it easy for people and search engines to find your site, you should have relevant keywords in your web content. It is always about getting visitors to your site, but getting the right kind of visitors will help you convert those visitors into customers.
So, to attract the right visitors to your site will require some research about what keywords the customers would type in search engines to find your business. The keywords must relate to your website content so that the search engines can relate them to your business website and help the visitors find with what they are looking for.
Backlinks – Another site that is linked to your site is known as backlink. The backlinks help gain trust with google and other search engines as it verifies that your website is genuine and appealing to a wider audience.
One of the easiest backlinks that you could create is using social media (Facebook, Twitter, Instagram, Google +, etc). It is obvious that social media has taken over the world over the past years growing effectively and it is the most perfect strategy to be used to help gain success in your business.
Social media also encourages more external sites to link to your content and the more diverse external links you have, the more you will be recognized by major search engines such as google, bing and yahoo.
Swaich InfoTech is a well known SEO agency in Auckland.
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