New Zealand stats for internet use state that 91% of kiwis are using internet actively with 95% of all users browsing the web and 85% of the users spending most of their time on social networks. These stats indicate that most New Zealanders are online and hence why a digital marketing company in Auckland would plays such a big part in for your business.

SEO

The very first method that we will look into is Search Engine Optimization (SEO), which provides user traffic to your business website and helps in increasing your website ranking in google search.

Want to see SEO in action? Search anything that you would like to do in google (buy a car, buy shoes, best restaurant in town, etc). Most of us are so used to selecting one of the websites from the 1^st page of search results only, right? Do you really go on page 2 or beyond?

Well that is SEO services helping those business websites to rank on 1^st page of google results. This marketing technique is becoming popular day by day as most business owners are getting the grasp of this marketing idea and the results behind it.

This method is well known by many digital agencies out there but also has some downfalls where shortcuts and tricks are used to get your website ranking higher in search engines, which will affect you in the long term or may even have your website black listed making it very difficult to get back up and running.

To ensure such problems do not occur, ensure that you get onboard a trusted seo company Auckand who make use of white hat SEO techniques. These techniques will provide long lasting results and ensure the integrating of your business image. The SEO experts will help you keep updated with new terms and conditions of search engines such as google/bing.

Google Ads

More and more people are searching for your business online and the services you offer and google ads play a big part in promoting your business online.

This method ensures that your business website appears on the top of 1^st page google results when customers search for services/products that your business offers. It can be easily seen if a business is using google ads to promote their business as their search result will have AD in a box next to it.

To start off set up a campaign for your business on Google Ads today or hire a professional Social Media Marketing company and get more conversions to your business. The beauty of running such a campaign is that you will only be charged if the customer shows interest and clicks to visit your website. It also allows you to create ads tailored to customers that are looking for specific services that your business offers.

Google Ads provide results and the success behind the results is the setup of a campaign by a professional advertiser. A top Google Ads professional will help you set up the campaign for your business from scratch and get you results by targeting the right audience at the right time and specific geo locations.

Social Media Marketing

Helping businesses engage with customers online on social media has evolved the marketing world for ever since social media platforms laid out ad campaigns. To help grow businesses ad campaigns are created to target potential customers online and increase brand awareness.

NZ businesses are investing in social media advertising for the growth into the future as most of us are spending more and more time online.

Social Media Marketing (SMM) covers a lot of platforms including,

• Facebook
• Instagram
• Twitter
• Snapchat

All of these platforms have their own Ad Campaign set up criteria’s, but the outcome may be similar or exactly what other platforms offer such as brand awareness, engagement, conversion, lead generation etc.

Facebook is the major player in social media marketing and a Facebook ad setup also gives you the option to run the ad on Instagram if the account is linked to your Facebook Page.

A lot of people do try setting up the campaigns and run it for their own business to engage with audiences. It is great if you are a keen learner and would have enough time to analyse and tweak your campaigns but would highly advise to leave it to the professionals.

Setting up an effective campaign is critical as you could be wasting a lot of money with very low return on investment if not done right. A proactive SMM (Social Media Marketing) agency will take care of everything for you and will set up an efficient campaign to ensure that you are rewarded with the best results.

Let’s have a chat about how we can help your business. Get in touch >

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Keyword is what someone types into google search when they are looking for something online.

Keyword is a major part of SEO (Search Engine Optimization) and by placing effective keywords in your website content makes it possible for search engines to list your site against those keywords. This has a knock-on effect and helps your interested audience to find your site via search engines.

So basically, keywords connect customers to your website.

Depending upon the type of business and customer base you have, it is extremely important to know what your customers are searching for on the internet. The keyword that they search for should bring up your website with the services and products that your business offers.

Keyword placement is the very basic yet important part of SEO and a local SEO agency in Auckland can help your website rank higher in search engines. Keyword placement is the foundation to all other SEO tactics out there.

Selection of Keywords for SEO

There are many out there that make the same mistakes over and over when doing keyword research and hence why search engine ranking drops when you only do the keyword research once with no update or expansion to their keyword list.

Some also make the obvious mistake of targeting the popular keywords, in other ways making it even more competitive.

A lot of research is required to get the right keywords in place and increase ranking of your page in search engines such as Google.

It is an ongoing part of SEO and should be visited often to keep it up to date.  Diversity is very important and you will sooner or later find out that using same keywords as your competitor will not help you stand out.

You must be creative and innovative when doing keyword research as it plays an important part in your website ranking, valuable content, attracting more visitors, more business etc.

You could also find SEO keyword tools (Google Keyword Planner) that can be used online to help you with the keyword research but be careful that it will only provide a guideline and the end selection is yours when it comes to selecting the correct keywords to implement in to your content.

A simple example of keyword selection – let’s say you own a business where you sell online clothing. Ask your friends, family or work colleagues that what keywords would they type in if they were to do some online clothes shopping?

Collect the answers you are given and relate them with each other to come up with some keywords that would help generate traffic to your site.

It sounds easy but when it comes to selecting and placing the keywords into your content then you might find it difficult and it changes so it is very important to revisit and update.

Placement of the Selected SEO Keywords?

After the selection of your keywords it is time to put them to good use so that you can get the SEO results such as:

• Search Driven Traffic
• Conversions
• Higher Page Ranking in Search Engines
• Beating your Competitors

There are thousands of SEO practices telling you to include relevant keywords in an area where the attention of your viewer is high and this could include body text, titles, subtitles, URLs & image file names etc.

It is extremely important to not do keyword stuffing while performing the keyword placement task as this won’t help you rank any higher. It just won’t work that way.

How do you exactly make it work?

Organising and grouping your keywords is one way to go. To achieve that you could divide your keywords into manageable groups of related keywords and cut down some of the workload but still targeting specific pages of interest.

Let’s say you are running a website for an online supplements store in the heart of Auckland. You may consider grouping keywords for muscle building and then group another set of keywords for fat burning.

Your next step could be to segment each individual group you created into smaller subgroups such as Muscle building protein, Muscle building creatine, Isolate Muscle Building Protein etc.

Some of the places listed below are where you should consider placing Keywords for a web page such as the online supplement store:

• Title
• Headings
• Sub-Headings
• URL
• Meta tags
• Image file path

Overall research is the key when looking for keywords for SEO. It is ideal to imagine yourself being the customer and think like one to create a list of keywords that you think as a customer would be what other customers will be searching for online.

Grab a notepad and jot down the categories of your business, script down the terms/phrases for each of those categories.

Include phrases that your ideal customer would search for when searching for your products.

Target products on your page by selecting specific keywords to attract the right customers and selection of general keywords could help you reach as many people as possible bearing in mind  that it’s in line with your business products and services.

Pick the right number of keywords. Start with 5 keywords and lead up to 20 over time.

It is not ideal to do keyword stuffing as it will be picked up by Google agents and may lower your chance of ranking your website any higher. Make a starting point (5 Keywords), as your website starts ranking for those specific keywords, then you can progress to 10 keywords and so on. It does require a lot of time and research, so being patient is the key.

Ranking for the right keywords can make or break your website. It is highly valuable having a SEO service provider looking into your website for optimization to rank higher than your competitors in the market.

Select keywords that will drive the right kind of traffic to your site. Keyword research for SEO involves constant experimenting, testing, and improvement.

Get in touch with us!

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What exactly is SEO?

SEO basically stands for Search Engine Optimization, also sometimes implemented as “search engine marketing” (SEM). It is best applied to your website for search engines such as google/yahoo/bing so that when interested audience enter search terms relatable to your website, it will improve your website’s ranking in the search engine result pages.

Why use SEO???

Google is the most used and reputable search engine in today’s world and having a SEO expert investing time in your business and website will get your website towards the first page on google search results. A well reputable SEO expert will take interest in your business and help you optimize your site in such a way so that your website attracts more traffic and your business gets better returns on your investment.

If SEO used effectively on your website, then it will put you ahead of your competitors but be very wise as there are some companies that guarantee first page ranking but they might take some shortcuts and use black-hat techniques which can have a negative effect on your sites ranking.

There are a few key strategies that can be implemented to drive SEO as listed below:

Responsive website – This will be taking the lead as majority of us now search online using smart phones, tablets & laptops and google recognizes this by giving priority to the websites in the search ranking which are responsive and mobile friendly. So, to have a website that is responsive will help you boost your business.

Content – While your website may be responsive it is also very important to have quality content that provides your customers and search engine crawl-bots with ease of navigation to gain valuable information. A well written content will get your website higher ranking and help you achieve your goal of getting on page one of google or any other search engine.

Keyword placement – To make it easy for people and search engines to find your site, you should have relevant keywords in your web content. It is always about getting visitors to your site, but getting the right kind of visitors will help you convert those visitors into customers. So, to attract the right visitors to your site will require some research about what keywords the customers would type in search engines to find your business. The keywords must relate to your website content so that the search engines can relate them to your business website and help the visitors find with what they are looking for.

Backlinks – Another site that is linked to your site is known as backlink. The backlinks help gain trust with google and other search engines as it verifies that your website is genuine and appealing to a wider audience.

One of the easiest backlinks that you could create is using social media (Facebook, Twitter, Instagram, Google +, etc). It is obvious that social media has taken over the world over the past years growing effectively and it is the most perfect strategy to be used to help gain success in your business. Social media also encourages more external sites to link to your content and the more diverse external links you have, the more you will be recognized by major search engines such as google, bing and yahoo.

Swaich InfoTech is a well known SEO agency in Auckland.

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