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Are mobile applications important

How important are mobile applications and could they benefit your business?

You must have noticed how smart phones have taken over the world and everyone is connected to each other through a simple touch. Everything is now at your fingertips and you can explore what is going on around the globe much easily. But what makes these smart phones so useful? Mobile applications! and everyone is moving towards the idea of having a mobile app for their business making themselves visible to their customers at all times, building brand and recognition, providing value to your loyal customers, standing out from other competitors and using it as a marketing channel. Our team here at Swaich InfoTech develops the most innovative, effective and customer engaging mobile applications helping you build brand loyalty for your businesses.


The importance of having a mobile app for your business growth.


Brand visibility – The most important benefit of a mobile app is being visible to your customers at all times in the simplest and easiest way possible. This is simply achieved by the mobile app icon that represents your business in an effective way to your audience. Your audience will have your business icon picture set in their mind if they would like to pursue anything in relation to your business.

Applications have a lot of functions that can be implemented dependent on the type of interaction you would want with your audience. You could have simple search function, messenger to interact with your customers, news feed for any new news available, and much more.

Every customer wants something that is simple and user friendly, so keep these factors in mind if you are to operate/test the app that is being built for your business.


Providing value to the customers – Do you have a loyalty program in place or have you considered creating one to provide some value to the customers you have. A simple feature can be implemented in your mobile app where you can have customers accumulate points and later redeem them when desired. This simple strategy can help build more customers with more app downloads as the loyalty programs are increasingly getting more and more popular.


Customer engagement – Improving customer engagement through a mobile app with ease of interaction is simple yet innovative. For example, let’s say you own a restaurant and a want to book a table for dinner. The mobile app could have a booking functionality with ability to show the customer the table layout and available tables.  The tables could be booked by simply clicking on the table number and entering details for the booking with as less as 3 clicks to confirm a booking. This makes it so simple and hassle free when it comes to bookings. A lot more ideas such as this can be implemented to improve engagement with customers.


Brand recognition – Ensuring your brand is recognised is very important when you have a lot of competitors and you want to stand out amongst them. The best way to beat your competitors is to build an app that is designed in such a way that it attracts your attention every time you look at it. When it comes to designing the logo, app icon and brand name then you should consider doing a lot of research and don’t forget to check out your competitors to have a better idea where you would want to fit in. Get regular updates from your app developers and sit down and discuss the design of the brand to get an effective outcome. You will be recognised by your audience when you have an app that is beautifully designed, user friendly & easy to access.


Let’s have a chat about bring your ideas live here at Swaich InfoTech an Auckland based IT company.