So you are ready to boost your business online and get more visitors to your website, but confused about how to choose the right SEO company that will help you land on the first page of google and get those visitors to your site that will likely convert into your customers. Let us break it down and give you 5 tips on choosing the right SEO company in Auckland.
Let’s start with mentioning that there are a lot of SEO companies in Auckland and they all will provide general SEO services, but what will differ is the type of business you run and what your requirements are. The SEO company you should select is the one that will cater for your needs and help boost your business.
The 5 tips below will help you guide and avoid selecting an SEO company that is not right for your business.
Is there a SEO process in place?
Does the SEO company have a defined process in place in order to execute the results that will help your website to rank on the first page of google?
Having a well laid out process in place shows that the SEO company is genuine and ensures the process is in place due to working with other clients and summing up the best techniques that will deliver the best results.
Things the company’s SEO process should cover are
- Website overview – Review of the website
- Content and layout – Website hierarchy
- Keyword research and analysis – Keyword planner
- Analysis of the competition in the market
- Link Building – Follow and no follow links
- Google search console
- Google analytics
- Website page speed
- Xml sitemap
- Blog page – Regular blogs published
- SMM – Social media marketing
- Quality reporting
A process can be updated regularly as new techniques are implemented and the process should also consider what type of website you are carrying out the SEO for. A normal website offering normal services will vary in terms of SEO strategy being used as compared to an e-commerce website.
Does the company have a team of SEO specialists?
SEO requires a lot of input from different individuals in order to get the best outcome with reference to a defined SEO process. The team is divided up and you will have everyone focusing on different key strategies to be implemented on the website.
Website overview specialist – A detailed review of the website covering the design, pages, website hierarchy, layout, content, pictures etc.
SEO technical specialist – A SEO technical specialist that will focus on the back end of the website ensuring the right plugins are in place, xml sitemap is uploaded, google search console setup, google analytics setup, on page SEO, off page SEO, backlinks, etc.
Blog writer – A blog writing specialist in the team will primarily focus on writing creative blogs that cover topics related to your website and business itself. Also, to include specific keywords in the blog to be focused upon.
The SEO company should follow white hat SEO techniques and that way you can be assured that the results are genuine and will create big benefit down the track for your business.
Meet the SEO company
It is best to meet the SEO company face to face before hiring them to get involved in your website and business. You need to be able to trust the company before handing over your business website.
It is good to get the feel of the people and who you will be working with. This way you can run through the SEO process with them and ask questions on the spot, which will be much better than someone explaining the process over the phone or even a video call conference.
Do not trust a SEO company that provides you guarantees that they will get you on the first page of google in no time! Watch out for such hoax companies that offer such guarantees.
SEO experts in Auckland should be telling you that it is a long-term investment and it takes time to get your website to rank on the first page. Process should be followed step by step and necessary amendments made depending on the type of website the company is doing the SEO for.
Check the company’s client portfolio
Having an impressive client portfolio will assure the company has a proven track record of success with different types of clients and websites. Experienced SEO agencies will not hide their success especially if they have done it in the right way such as the white hat SEO format.
As well as checking the portfolio you should also read the companies reviews and what other people have to say about their SEO services.
Making up your mind
Learning about SEO should be your first step and once you know what SEO is about then you should look for the right SEO agency that will be able to cater to your needs.
The tips given above can help guide you in selecting the right SEO company in Auckland for your business.
So, make up your mind and start today, because SEO may take time, but it is very useful for your business as it will help you get more clients and increase your revenue. A valuable investment not to be missed and the sooner you start the better your results.