Keyword? What do you mean?
Keyword is what someone types into google search when they are looking for something online.
Keyword is a major part of SEO (Search Engine Optimization) and by placing effective keywords in your website content makes it possible for search engines to list your site against those keywords. This has a knock-on effect and helps your interested audience to find your site via search engines.
So basically, keywords connect customers to your website.
Depending upon the type of business and customer base you have, it is extremely important to know what your customers are searching for on the internet. The keyword that they search for should bring up your website with the services and products that your business offers.
Keyword placement is the very basic yet important part of SEO and a SEO service provider can help your website rank higher in search engines. Keyword placement is the foundation to all other SEO tactics out there.
Selection of Keywords for SEO
There are many out there that make the same mistakes over and over when doing keyword research and hence why search engine ranking drops when you only do the keyword research once with no update or expansion to their keyword list.
Some also make the obvious mistake of targeting the popular keywords, in other ways making it even more competitive.
A lot of research is required to get the right keywords in place and increase ranking of your page in search engines such as Google.
It is an ongoing part of SEO and should be visited often to keep it up to date. Diversity is very important and you will sooner or later find out that using same keywords as your competitor will not help you stand out.
You must be creative and innovative when doing keyword research as it plays an important part in your website ranking, valuable content, attracting more visitors, more business etc.
You could also find SEO keyword tools (Google Keyword Planner) that can be used online to help you with the keyword research but be careful that it will only provide a guideline and the end selection is yours when it comes to selecting the correct keywords to implement in to your content.
A simple example of keyword selection – let’s say you own a business where you sell online clothing. Ask your friends, family or work colleagues that what keywords would they type in if they were to do some online clothes shopping?
Collect the answers you are given and relate them with each other to come up with some keywords that would help generate traffic to your site.
It sounds easy but when it comes to selecting and placing the keywords into your content then you might find it difficult and it changes so it is very important to revisit and update.
Placement of the Selected SEO Keywords?
After the selection of your keywords it is time to put them to good use so that you can get the SEO results such as:
- Search Driven Traffic
- Higher Page Ranking in Search Engines
- Beating your Competitors
There are thousands of SEO practices telling you to include relevant keywords in an area where the attention of your viewer is high and this could include body text, titles, subtitles, URLs & image file names etc.
It is extremely important to not do keyword stuffing while performing the keyword placement task as this won’t help you rank any higher. It just won’t work that way.
How do you exactly make it work?
Organising and grouping your keywords is one way to go. To achieve that you could divide your keywords into manageable groups of related keywords and cut down some of the workload but still targeting specific pages of interest.
Let’s say you are running a website for an online supplements store in the heart of Auckland. You may consider grouping keywords for muscle building and then group another set of keywords for fat burning.
Your next step could be to segment each individual group you created into smaller subgroups such as Muscle building protein, Muscle building creatine, Isolate Muscle Building Protein etc.
Some of the places listed below are where you should consider placing Keywords for a web page such as the online supplement store:
- Meta tags
- Image file path
Overall research is the key when looking for keywords for SEO. It is ideal to imagine yourself being the customer and think like one to create a list of keywords that you think as a customer would be what other customers will be searching for online.
Grab a notepad and jot down the categories of your business, script down the terms/phrases for each of those categories.
Include phrases that your ideal customer would search for when searching for your products.
Target products on your page by selecting specific keywords to attract the right customers and selection of general keywords could help you reach as many people as possible bearing in mind that it’s in line with your business products and services.
Pick the right number of keywords. Start with 5 keywords and lead up to 20 over time.
It is not ideal to do keyword stuffing as it will be picked up by Google agents and may lower your chance of ranking your website any higher. Make a starting point (5 Keywords), as your website starts ranking for those specific keywords, then you can progress to 10 keywords and so on. It does require a lot of time and research, so being patient is the key.
Ranking for the right keywords can make or break your website. It is highly valuable having a SEO service provider looking into your website for optimization to rank higher than your competitors in the market.
Select keywords that will drive the right kind of traffic to your site. Keyword research for SEO involves constant experimenting, testing, and improvement.
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